Many people drastically underestimate the impact of publishing on your Facebook page regularly. I've seen folks grow discouraged because they assume no one is paying attention or communicating with them. But you know who does notice? Facebook, yup! We recently...

When I returned to the online business market after a short absence in 2017, I decided that coaching would be the best option. It didn't take long for me to recognize that I was on the wrong course yet again. I'd chosen yet another business that would take me an...

Personalization and direct contact are two of the most important changes you can make to your marketing in 2022. I've done a lot of "book a call" funnels and automated "evergreen" funnels in the last few years. By far, I've discovered that adding personalization to...

Feeling underwhelmed because ad costs aren't as low as everyone claims? Don't be! While ad costs in some areas are now lower than usual, they remain the same for online trainers, experts, and consultants (essentially anybody providing information online). Costs have...

An entrepreneur is someone who would rather work 80 hours for themselves than 40 hours per week for others. Here's what irritates me in the internet business world: The number of individuals who promote a deceptive "start-a-business-from-the-beach" program that is...

Do you believe that establishing a business is too risky? "What if it doesn't work out?" is a regular question I hear from my pupils. To which I respond: risk is inherent in business. Wouldn't everyone do it if it were simple? What person wouldn't desire more time,...