I was a 27-year-old single mom with a master’s degree and a “good” research job at a hospital in Ottawa. At the time, it didn’t seem much different from what everyone else was doing. It was pretty much normal to me. Then one day, my boss looked at me, frustrated,...
Have you ever heard the saying: “If you don’t believe in yourself, why should I believe in you?”? I’ve heard people use that quote multiple times now… I can’t help but feel that there’s an element that this quote gets wrong. The...
Let me ask you… What would you do if you didn’t care what other people thought? What things would you try if you weren’t worried about failing? What things would you say if you weren’t worried about being wrong all the time? As a parent, one of our...
So, I wanted to make a post about the day in the life of an ads manager. My mornings start at about 7:00 AM. Honestly, I achieve absolutely nothing without coffee so naturally, that’s the first thing I do. Secondly, I feed the kids breakfast, pack their lunches,...
Running ads for other companies is simply the most in-demand skill to know right now (it’s 2021). The demand for this skill is only going up and up. Most people don’t realize it, but beginning this exciting adventure only requires 3 simple things. ...
You have spent hours and hours working on your next ad campaign with the best targeting ever and you’re ready to crush it but … you launched and nothing happened. If that’s the case, you are probably lacking in one the key factors that make a successful campaign: the...
