Ok, finally! Lets chat about the last thing you need…
Balancing strategy with the details.
As an ads manager, your goal is to help your client succeed. You’re here to guide them closer to their ideal customers. Closer to a sale.
You’ll be wearing different hats
Many clients don’t know where to start when it comes to planning a marketing campaign.
They’re not sure how many emails they need in an email sequence, let alone how many steps their funnel needs.
If you want to be successful, you need to be able to wear a lot of different hats and go beyond ads management.
One minute you’re assessing the data, troubleshooting and figuring out how to improve. The next, you’re setting up A/B testing for two different pieces of copy or hooks.
You’re a planner, writer, thought partner, project manager, consultant, and sometimes even designer all in one.
Understanding data
When the campaign is in motion, ad managers must shift their focus to data. How are the ads performing? What needs to be adjusted? Help troubleshoot to make sure ads are yielding the highest possible results.
Focusing on strategy
Your clients are depending on you. Whether you’re a few months in or a few years in, you need to be able to go beyond ads management. Keep your focus on the big picture.
What are your client’s goals? Who are they targeting? Does the data show that you’re moving in the right direction?
In a way, you’re almost like a business partner. You go above caring about the success of your client’s campaigns, and focus on the overall strategy. You might help plan your client’s landing pages throughout the sales funnel. You might even consult on how a client’s webinar should be structured.
Effective ad managers are paid a premium because of their ability to lead strategically and implement every step of the campaign process.
Keep growing.
Building a successful ads management business takes time. The secret to steady growth is to practice managing ads for your own business, create your personalized sales process, and apply what you learn.
And if you’re not sure where to start, or need some help setting up your sales process, get it touch. I can’t wait to meet you!
Sarah, xo
