The Three Essentials for Becoming an Ad Manager [PART ONE OF THREE]
Ad management entails far more than simply pressing a few buttons and writing catchy material.
You’re in charge of so many aspects of the process, from selecting the appropriate photo to finding the best audiences and scheduling campaigns to implement a strategy.
As with advertising management, you’ll never be bored—it’s a highly varied role that’s always been a plus for me as a multi-passionate person.
This post is for you if you’re new to ad management or are fascinated by it and want to know how to take it to the next level.
Here’s the first thing (out of 3!) that you will need to expand your business:
The first is paid advertising (campaigns).
How do you attract more clients? Connecting over the phone is the greatest technique for most ad managers to expand their customer base.
The issue is that even the most skilled ad manager may struggle to get
that first call.
Use paid ad campaigns to assist you in setting up more sales calls.
While referrals, outreach, and organic growth are great, they don’t necessarily provide a consistent flow of leads and sales.
You’ll stand out if clients find you through a Facebook(TM) ad (even if you don’t have a lot of case studies).
Clients will want to cooperate with you because if you can reach them, you can reach their customers as well!
Your marketing skills will speak for themselves.
Just as you would when creating a campaign for a client, make sure your marketing campaign includes the following:
-a strong, snappy, and compelling hook to capture your audience’s attention.
-a captivating photo. Find a photo that will entice your target audience to read more.
-a target audience. Now is the moment to narrow your focus and determine the types of clients you want to engage with.
To figure out what works, conduct research and experiment with your target audience. You’re already instilling trust by conducting your ad campaigns.
The sooner you start using paid advertisements for your services, the better.
I’ll be back tomorrow with part two!
Sarah, xo
