The Three Things You Need To Succeed As An Ad Manager

They not only know how to write a great ad, research the best audiences, and choose a flashy image, but they also know how to provide clients with leadership and strategic guidance on the campaign design that will yield the best results.

Then, once those pieces are in motion, assist them in troubleshooting the data every step of the way to improve it.

In reality, most clients come to you unsure of the best structure for their marketing campaign.

For example, how many emails should be in an email sequence, how many steps should be in their funnel, and how should their webinar be structured.

All of these factors must be known by an ad manager who is worth keeping on the job in the long run.

2) How can they get people to call them?

I’d be lying if I didn’t admit that some ad managers are having difficulty finding clients. The problem is that, despite their abilities, they have no idea how to get people on the phone with them effectively.

Master the art of running effective advertisements not only for clients but also for yourself. You’ll also require a strong hook to get people to pay attention to your ad.

Stop believing that organic outreach strategies are a surefire way to achieve long-term growth and success.

While referrals, outreach, and organic growth are all fine and dandy, they don’t provide the consistent cash flow required to ensure all bills are paid.

The sooner you receive payment for your services, the better. (As a bonus, it instills trust by demonstrating that you know your stuff!)

3) Have a sales cycle.

Most people vastly underestimate the importance of selling in your success. The good news is that most people vastly underestimate their potential selling abilities and how simple it is to learn.

I have always used and continue to teach a “2-call close” for my agency.

Meaning you have two opportunities to contact clients before they become clients. And no one (or very few people!) becomes a client after only one phone call.

Not only does this ensure that you work with clients about whom you are passionate, but it also results in a super low-pressure sales process. Even beginners can use it effectively because it is a process of finding the best fit and solution for both parties.

Make the first call by inquiring about who they are, what they sell, and what their goals are.

Call two is when you invite the suitable candidates to a more in-depth discussion of the proposal and scope of work.

There will be no stopping you once you have mastered these three skills.

Sarah, xo